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Tennis star Serena Williams has ventured into the world of fashion with her first ever clothing line under her very own label called – Serena. The ace player shares her story of how she always wanted to have a career in Fashion saying:

They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist.

That was 2001. I had a vision to create a fashion line unrelated to tennis, but soon realized the complexities of manufacturing and running a business was more than my schedule would allow, as I focused on winning Grand Slams.

After 17 years, Serena has come up with her own fashion label making her long lived dream come true! The collection is all about comfortable clothes from athleisure wear to demin, dresses, blazers and statement logo tee. Apart from these she also included a ‘S’ logo gold pin in this collection which carries a lot of statement and as she says is a perfect gift for the inspirational people in your life. Keeping an affordable price range between $35-$250 this collection is a perfect catch for all the fashion loving women out there!

With a tagline of ‘For Strong, Sexy, Sophisticated women’ Serena’s personal style reflects through all of her pieces. Keeping style as practical as possible she delivers her first ever collection keeping comfort a priority. Have a look at what it’s all about down below.

Varsity Zipper Dress – $195
Metro Satin Jogger – $175
“S” Logo tee – $40
Essential Pencil Skirt – $88
Signature S Bralette – $45
Signature S High-Waist Briefs – $40
Essential Mock Crop Top – $75
Knockout Metallic Jacket – $215
Weekend Cropped Sweatshirt – $60
Weekend Jogger $70
Palm Beach Slip Dress – $125
“S” Logo Pin – $14.99
Modern Denim Dress – $205
Modern Denim Dress – $205

You can shop the collection at