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Tennis star Serena Williams has ventured into the world of fashion with her first ever clothing line under her very own label called – Serena. The ace player shares her story of how she always wanted to have a career in Fashion saying:
They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist.
That was 2001. I had a vision to create a fashion line unrelated to tennis, but soon realized the complexities of manufacturing and running a business was more than my schedule would allow, as I focused on winning Grand Slams.
They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me “no,” it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream. Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you’re worth it. #BeSeenBeHeard
After 17 years, Serena has come up with her own fashion label making her long lived dream come true! The collection is all about comfortable clothes from athleisure wear to demin, dresses, blazers and statement logo tee. Apart from these she also included a ‘S’ logo gold pin in this collection which carries a lot of statement and as she says is a perfect gift for the inspirational people in your life. Keeping an affordable price range between $35-$250 this collection is a perfect catch for all the fashion loving women out there!
With a tagline of ‘For Strong, Sexy, Sophisticated women’ Serena’s personal style reflects through all of her pieces. Keeping style as practical as possible she delivers her first ever collection keeping comfort a priority. Have a look at what it’s all about down below.
You can shop the collection at serenawilliams.com