Summer is here and so are the numerous lawn collections like every other year. After a successful run of designer lawn collections from the past couple of years, lawn craze still prevails and lawn madness kicks in every summer season in Pakistan. In such a competitive scenerio all designers try to grab attention of the enthralled women by trying to be distinct either with their patterns, campaigns (by hiring infamous faces as their brand ambassadors), picking exotic locations for their photoshoots or providing something extra in their collection (Maria B. gave swarovski buttons in her previous lawn collection, Zainab Chottani’s lawn came with two set of dupatta 1 chiffon and 1 lawn for a single lawn jora). With so many designers launching their lawn collections, the designs have become too much alike and the competition is definitely getting tougher and tougher to keep one’s distinct signature look apart.
Élan comes among the top lawn sellers in Pakistan. Head by creative director Khadijah Shah, this time around the brand shot their spring/summer lawn collection 2018 in Salvador, Brazil. Bold impressionable patterns are a big part of this collection. There’s lots going on in a set of 3 piece suit with florals, murals heritage prints at the front and back of most of the shirts. Palm trees at the back and on the hemlines of dupatta are very prominent, striped shirt with embroidered neckline and murals detailing on the back and schiffili shirts with flowal embossed on the front and printed detailing on the back are the 3 distinguishable variations in this collection. Overall all the collection revolves around these patterns. Each piece comes in 2 set of color tones. The winner in this collection are the alluring and just-so-summer-appropriate color combinations. Soothing to ones eye! The mix and match of color tones are pleasant to the eyes and blends the patterns well together. Loved the special attention given to the trousers in the catalogue. Lots of ideas of how to pair up your lawn shirt be it with a straight pant, cullotes, flared pants or shalwar. Most of them have some printed or applique work done on the hemline of the trousers.
Fringes! Be it the hemlines of dupatta, sleeves or your shirts daaman statement making fringes can be seen in almost every other picture and so are tassels. Designer Khadijah Shah shared her thoughts about the collection saying: “For the past 6 months I have lived and breathed Élan lawn; from fabric sourcing to exhaustive research on prints and international trends, designing this collection has truly been an incredible and intense journey for me and my design team.“
Élan’s spring/summer lawn collection 2018 price range starts from PKR 6,990 and goes uptil PKR 7,590. The collection is available in all leading retail stores nationwide as well as on Elan’s online store. Niftilicious’s top picks from the collection are: ↓
Élan Lawn Collection 2018 – Complete Catalogue
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